This could be a specific type of product or service. But you may also want to be known for the brand culture that your business creates or the values that you stand for.
Many brands like to break their target audience down into demographics like gender, location, age, occupation, hobbies, etc. If your target customer falls within any certain demographics, list them below.
These may be similar to your own brand values, but it's also ok if they are a little different.
If you have any client/customer testimonials, go read through those! It's always helpful to hear directly from your audience about why they chose you.
These can be in any industry! And try to think about why your ideal customer is loyal to these other brands. What is it about them that connects with your audience? Is it shared values? A similar brand personality?
Next to each competitor, give their website and write out what you think are their strengths and weaknesses within your industry. Think about the product/service that they offer, how they present themselves, their branding, etc.
This might be the style of logos that people use, color palettes, photography styles, tone of voice, etc. Take a step back to observe if any of your competitors are doing similar things and ask yourself, "Is there a good reason why everyone is doing things this way? Or it is something that can be approached differently in order to break up the repetitiveness of the industry?"
This can be in any industry! Think about brands that you admire and why. Is it the design style of their branding? Is it their brand personality? Their tone of voice? Is it the values behind their business? Or is it simply the brand culture and connection that they have with their audience?
Ex: Your name, email address, website URL, instagram handle...