(Example: blog, list of services, a look at my process, about me, frequently asked questions, portfolio, contact form, newsletter sign-up form, social media links, etc.)
Try to give each page a name that will quickly and easily explain to your audience what can be found on that page. If you get stuck on what a certain page should be called or what should be on it, try asking someone else! Getting a outside opinion can help you make sure that your pages will be obvious and easy to browse.
Every page should have a main takeaway or call to action that your audience can quickly pick up on. Ask yourself what you want the audience to know/do after looking at each page and where you want it to guide them. (Example: Home page - understand what I do, see examples of my work, be lead to my Services Page or Contact Page About Page – know my story, see where I've been featured on other sites, be lead to follow me on social media or to my Portfolio page)
It is usually good to keep your header navigation at 5-7 links at the most. You don't want to overwhelm your audience with too many options, so try to simplify it as much as you can and guide them to the most important places on your site (remember those goals). Sublinks in a dropdown menu are also an option if you want to include more than 7 links. Example: About (sublink - My Story, Featured On)
Footer navigations can have a lot more links, so feel free to add as many as you like. These are links that are important but don't necessarily need to be the first thing people see. You can even add links to specific sections on pages if necessary.
These can be from any industry, totally unrelated to what you do! What do you love about them? What do they do well on their website that makes you visit it regularly?
Sometimes clients will make an Pinterest board of inspiration images that they want to fashion their site and brand after. Images like inspiring textures or colors or other inspiring company logo and sites. If so, attach it here.